This poster was created to promote a local health fair event at my university. The idea was to imitate the look of traditional eye charts replacing the original symbols with important event information. Bold letter forms capture the viewers’ attention while the smaller text requires a closer examination.
Fruit Stop Menu
Client: Self-Initiated Project
The Fruit Stop offers a variety of fresh fruits, juices, smoothies and snacks. Background illustrations were hand created using watercolor and enhanced in Photoshop to convey the sense of freshly squeezed fruit.
Cross Country T-Shirt
Client: Self-Initiated Project
Cross Country can include a variety of weather conditions. Rain certainly being one of them. When you mix in hundreds of runners stampeding throughout a cross country course it can get a bit messy! I wanted to illustrate the true grit and toughness of cross country running by incorporating mud splatters into the t-shirt's design.
Dedham Savings is a local community bank that prides itself in providing diverse financial services to their customers. I created various brochures promoting financial planing from college savings to retirement.
Logo concept created for the Dogs Heal campaign addressing the health benefits of canine companionship. After numerous sketches and brainstorming sessions my creative director and I landed a simple mark that embodies people, dogs and companionship.
Physical Therapy Stationary
Client: Marcia Leiter
Physical Therapy involves rehabilitation and prevention of injury through the use of motion. Using motion as the main concept I created a dynamic logo that symbolizes movement and rehabilitation through the use of subtle color change and repetition of the abstracted figure.
Braidio is an online learning platform that is geared towards improving test-taking skills and improving test scores. This full page ad was created to promote Braidio's services targeting female working professionals.
Lunesco is a small business specializing in energy efficient lighting technology. They were in need of a clean, professional and eye catching flyer promoting their energy saving services. Bold imagery helps to grab the viewers attention while the text provides a more in depth look at the services Lunesco provides for their customers.
Rhode Island Housing works with residents, community members, businesses, and town, city & state leaders to make home buying more affordable. I created ads, flyers and other print collateral for the various services Rhode Island Housing offers.
Client: ORLC Preschool
ORLC is a Lutheran based preschool, emphasizing academics and spiritual development. Colored building blocks represent the four main subject areas which include reading, math, science and the arts. Negative space between the blocks form a cross to symbolize the spiritual aspect of the school.
These set of ads were created to promote the various financial services AAA offers. Great effort went into researching appropriate stock imagery that were visually engaging as well corresponding well with the headlines and copy.
Hoja de Uva
Hoja de Uva, meaning grape leaf, is a fictitious winery specializing in slowly aged wine from South America. Using scans of old paper I was able to create a background texture with a vintage look. Dark purple grape vines twist and twirl around the packaging resembling overgrowth and wine that has been untouched for several years.