Logo Design Process

To give you an idea of what to expect from a logo project, below is an overview of the process. Since every project is unique, the approach may differ, but will always include the following components:

Research: I may ask you a few more specific questions. The info you provide will help me better determine your needs and ensure we’re on the same page. Additional research may be required to learn more about your industry, competitors, etc.

Creating: With this better understanding of your expectations, I can begin brainstorming and sketching out ideas onto paper. The aim here is to come up with as many quality designs as possible in the time frame your project allows.

Refining: Next comes the task of selecting the best of the rough ideas, and making them more presentable. This involves scanning sketches into the computer, converting ideas into digital format, choosing appropriate fonts, color schemes and so on.

Presentation: Your logo(s) will be presented to you in mockup form (ex: displayed on a website, business card, signage, etc). This will give you a better sense of what the logo will look like in real life application or as part of a cohesive brand.

Revisions: Upon your feedback, any necessary changes to the presented logos will be addressed (i.e. color, type, graphics modification). In the rare instance you find none of the logos I present to you satisfactory, additional concepts can be created at my hourly rate of $45.

Finalizing: Upon your approval of a logo, final design files can be provided in the following image formats: .AI, .EPS, .SVG, .PDF, .JPG, .PNG. These can be used for both web and print purposes.


Logo Questionnaire

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